Above is a poster that is an advertisement for a popular hair product for men. The main feature of the advertisement and what the viewer’s attention is drawn to at first is the man’s hair. Words that describe the history of punk are shaped into a Mohican. The words on the top line resemble spiky hair, and the colour is in the form of a gradient and goes from red to yellow, which resembles fire. The text is easy to read though as you get down and the text becomes smaller it becomes harder to read.
The specific style of the hair is long and spiky; the advertisement is telling the viewer that this hair product has the ability to apply this style to long hair.
There is also text in the background in parts of the background each of a different style. Each style of text relate to the genre of punk. An example of this is the Sex Pistols logo in the background, the words consist of letter that have been cut out of newspaper articles.
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