Visual Design
Advertisement Analysis
Above is a flyer from a Drum and Bass night called, “Therapy Sessions.” This specific style of drum and bass music is known to have a dark and heavy sound to it, so it is important to relate the style and design of the flyer to the style of the music.
The designer has decided to use dark colours and shades to relate to the style of music. The typeface at the top of the flyer is, “grungy,” and fits well with the style of the flyer. The main typeface is a serif style font, this style of font works well with the flyer because it adds to the flyers dark and sisister style.
All of the text is in white on a black and grey background; this allows the font to stand out due to the contrast of blacks and whites.
There is an image used as the background of the flyer, the image is of a skeleton posing. The designer used this style of image to once again stick with the horror theme of the flyer. With the night being a Christmas special, the skeleton is of a film titled, “The nightmare before Christmas,” this relates to the night being a Christmas special.
The layout of the flyer is centred which allows the viewer to read the advertisement with ease. Their vision will instantly be lead to the main heading and from this they will read and follow the flyer downwards.
As a viewer you instantly get an idea of the style of music being advertised due to the colours used.
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